How Do You Know if You Are Working Your Business?
The concept of working your business is nothing new. It’s been around for years, it’s just that people come up with catch slogans for saying the same thing. You’ll recognize it as I explain this to you as I go. So many times I have new students that come to me and asked how do you work your business, because they hear me say it all the time you must work your business instead of allowing your business to work you. So I always start by asking them the same set of questions.
Well what is your business plan? How much time have you set aside in your schedule to concentrate on your business? Who is your target market? What is your niche? How would you explain to someone at a dinner party what you in your business does? 90% of the time none of them can and should these questions and even seasoned investors and business owners have a difficult time giving me a straight answer. So what does this help us to understand? What we see is that often so many of us are concerned with the actual data day of having a business, that we forget what it means to work our business.
What it means to work your business is that you are concentrating consistently on what you need to do in order to bring in money to the business. Sometimes this may be your marketing, sometimes this may be your follow-up, sometimes this may be answering phone calls, sometimes this may be putting together a flyer for particular property. The point is is that you are consistently doing something that’s going to bring you money.
When your business is working you is when you are spending time on areas that will not bring you money into your business, or your spending more time than is necessary on something that’s going to bring you money. For instance let me give you an example. Let’s say that you need to build yourself a website so that you can have an area where all your potential buyers and investors can find out about your properties and the services you offer because you have consistently been marketing to your target area. However after three weeks of you trying to get your website up and going you still are spending hours and hours tweaking the pages or trying to come up with the content to put on your website. Now instead of you working your business your business is working you. Why? Because the time you are spending trying to get your website up is wasting valuable time that you could be spending bringing and potential buyers were fighting properties.
What you have to do now is decide when is enough, enough?
I usually say that anything that is considered busywork that I cannot get accomplished within 90 minutes it’s best for me to outsource. Now I know your thinking I don’t have money to outsource those types of things; but yet that’s where your mistaken outsourcing can be done cheaply economically and quickly, if you know how. So, do you want to know more about how to outsource? There are tons and tons of resources that you can go to to find out more about outsourcing. What I would suggest is that you Google the term and do a little research. Or you could read “The Four Hour Work Week” which is chock full of ideas on how to outsource.
Or you can pay somebody to research that for you and then let them give you a quick and brief report on outsourcing!
More on working your business later on this week.
